Thursday, March 10, 2011

The Wisdom of Crowds and Burger King

There is a rule of thumb that if you are in a foreign place and don't know or can't decide where to eat, look for a crowded restaurant filled with locals.  So far in Singapore this has served me well.  But, today this rule of thumb was broken.  I walked past a Burger King in a large, upscale mall on famous Orchard Road and this is what I witnessed:

In case its hard to see, its a line of people extending out of the Burger King and down the walkway.  I would guess the line was 30 people or more deep (starting from the service counter.)

I have young kids so I'll admit that I do patronize fast food restaurants like McDonald's and to lesser extend Subway, and that the Whopper is a decent burger.  But come on people, we live in a food mecca!  To get to the BK, they passed a fantastic sushi place, a huge hawker/food court, and numerous other restaurants.  Seems like such a shame.

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